meet our founder


I’m Jennifer Grayeb, 30-something online business strategist living in Connecticut with my husband, dog, and two little girls. I recently left my senior HR strategy role at a Fortune 5 company to help entrepreneurs grow and scale their online businesses.

I’ve been mentioned in books “Pivot: The Only Move That Matters Is Your Next One” by Jenny Blake (2016),  “Back to Human: How Great Leaders Create Connection in the Age of Isolation” by Dan Schawbel (2018), and “Develop: 7 Practical Tools To Take Charge of Your Career” by Ted Fleming (2020).

In what seems like a previous life, I Co-Founded FitFluential (one of the original influencer networks), have been published in Forbes, was a Runner Up for Fitness Magazine’sBest Personal Trainer Blog” and was featured in the magazine. In addition to being named one of the Millennial 100 in 2017, I’ve attended events at the White House and rang the NASDAQ bell with a group of entrepreneurs while I was with the Young Entrepreneur Council (YEC).

I blogged and consulted full time for a few years before accidentally finding a passion for Human Resources and re-entering the corporate world at Aetna. I quickly moved up the corporate ladder, having 6 jobs with increased scope over 7 years, supporting leaders responsible for billions in revenue. Following CVS’s acquisition of Aetna,  I was promoted to Chief of Staff to the Head of Talent Strategy.

While working full time, I also started a productivity blog and with just a few hours per week, grew it to reach 2 million people per year. I ultimately sold that blog within just 2 years of starting it.

In every role she’s had or every company she’s owned, one thing has been consistent: she delivers results without working 80 hour weeks. Now she helps others do the same with one of her best kept secrets – data.

.. and in case you are curious...


Certified Professional Coach (2017)
DISC Facilitator (2016)
Hogan Coach (2015)
Korn Ferry Voices 360 (2015)

Myers Briggs:



5, 6, 8, 2

Strengths Finder:


Achiever, Focus, Activator, 
Learner, Relator








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