Hi, I'm Jen, Founder of The Nimble Co.

When I learned Google Analytics, Google Tag Manager, and Google Data Studio, there was nothing out there that showed me HOW to create the dashboards I needed to get the answers I wanted.

All the programs were technical, like “how to use Google Analytics” but none of them gave me a roadmap of what to do with it. They also would reference things I really didn’t need to know at that moment, which confused me and sent me down a bunch of random paths.

Once I figured it out though, I knew exactly what to leverage. I even used data to start a productivity blog that grew to reach over 2 million people per year—without spending more than a couple of hours a week. After just 2 years, I was able to sell that blog for a profit.

These days, everything I do is about helping my clients use data to remove the guesswork from their businesses so that they can be more profitable.

Because there’s NOTHING worse than meeting with your accountant and realizing your business is hemorrhaging money, but not knowing how to fix it or what expenses to cut—that’s why data is KING.

When you have reliable data that you can easily access and understand, you can spot leaky funnels, low-performing team members, or products that need a marketing jump-start.


I believe that you should be able to deliver results consistently—without having to spend 80 hours a week with your butt parked in your office chair.

That’s why I developed Measure and Maximize… because I firmly believe any entrepreneur can make strategic, data-driven decisions, without all the confusion and exhaustion that knock so many people off track.

Ready to unlock your genius?! You’ve got this, and my team and I are here to help.

– Jennifer Grayeb

Meet The Team

Jennifer Grayeb
Founder & CEO

Jennifer Grayeb is our CEO and the primary instructor in our programs. She is a Mom of 2 little girls and a very spoiled fur-baby. 

You can learn more about Jen and her background, here.

Aveline Elfar
Operations Manager

Aveline Elfar is our Operations Manager! She is an Integrator at heart and loves managing the day to day operations of our team and the company at large. She serves as the right-hand to our CEO, Jennifer, and is a Wife to her incredible husband and Mama to her almost-2 year old boy.

Trina Kearney
Customer Support

Trina Kearney is our passionate customer support specialist who loves focusing on all things tech. She is committed to making sure your experience with Nimble Co products is seamless. She enjoys sharing her knowledge of her newfound love of building dashboards. You will often see her commenting and supporting our customers through our Facebook groups and email support.