Meet the founder, Jennifer Grayeb

A 30-something online business strategist living in Connecticut with my husband, dog, and two little girls. I recently left my senior HR strategy role at a Fortune 5 company to help entrepreneurs grow and scale their online businesses.

I’ve been mentioned in books “Pivot: The Only Move That Matters Is Your Next One” by Jenny Blake (2016),  “Back to Human: How Great Leaders Create Connection in the Age of Isolation” by Dan Schawbel (2018), and “Develop: 7 Practical Tools To Take Charge of Your Career” by Ted Fleming (2020).

In what seems like a previous life, I Co-Founded FitFluential (one of the original influencer networks), have been published in Forbes, was a Runner Up for Fitness Magazine’s “Best Personal Trainer Blog” and was featured in the magazine. In addition to being named one of the Millennial 100 in 2017, I’ve attended events at the White House and rang the NASDAQ bell with a group of entrepreneurs while I was with the Young Entrepreneur Council (YEC).

I blogged and consulted full time for a few years before accidentally finding a passion for Human Resources and re-entering the corporate world at Aetna. I quickly moved up the corporate ladder, having 6 jobs with increased scope over 7 years, supporting leaders responsible for billions in revenue. Following CVS’s acquisition of Aetna,  I was promoted to Chief of Staff to the Head of Talent Strategy.

While working full time, I also started a productivity blog and with just a few hours per week, grew it to reach 2 million people per year. I ultimately sold that blog within just 2 years of starting it.

In 2019, I decided to go all-in on entrepreneurship. I walked away from a six-figure career and replaced the income within a few months! 

These days, you’ll find me behind the scenes in the businesses of some of the biggest names online, helping them understand their marketing analytics so they can do more of what is working and less of what is not! I’m also COO over at Funnel Gorgeous and a regular contributor for Newsweek as part of their Expert Business Council. 

In every role I’ve had or every company I’ve owned, one thing has been consistent: I deliver results without working 80 hour weeks. Now I help others do the same with one of my best-kept secrets – data.

Oh, and in case you are curious..


Certified Professional Coach (2017)
DISC Facilitator (2016)
Hogan Coach (2015)
Korn Ferry Voices 360 (2015)




5, 6, 8, 2


Achiever, Focus, Activator,
Learner, Relator