As you build your business, it’s incredibly important to track your numbers and really understand what’s working (and what isn’t). Google Analytics is the easiest way to do just that! There are a ton of benefits of Google Analytics for service-based businesses.
For service providers and online business owners who have a LOT on their plates, adding something else probably feels daunting.
But using Google Analytics to track your metrics and understand your audience will help you grow! And honestly, with a little background knowledge, Google Analytics is super easy to use.
What Is Google Analytics?
Google Analytics is a free tool that lets you track all of your metrics. It gives you amazing insights into where your traffic comes from and how your audience interacts with your website.
As a service provider, you need all the help you can get in reaching the right people in the best way. That’s where Google Analytics comes in and really shines!
With Google Analytics, you’ll see how your website is actually performing and how your marketing strategies are doing. That means you can hone in on the right types of content, services, copy, and layouts based on what’s doing well.
Inside Google Analytics, you can even segment website visitors into different groups based on age, gender, location, and device type.
One of the biggest benefits of Google Analytics is that it allows you to really optimize your website content. After all, for any business, conversions are the goal!
If you can understand and use your metrics, you’ll set yourself up for more conversions than ever before.
Benefits of Google Analytics for Service-Based Businesses
Google Analytics is a valuable tool for any business. But there are a TON of benefits of Google Analytics for service-based businesses.
If you’re hoping to thrive in the online business space, Google Analytics gives you the information you need to do just that.
Here are some specific benefits of Google Analytics.
Make Sure You’re Using The Right Keywords
Keywords are essential to help the right clients actually land on your website! With keywords, you’re able to show up in search results and reach potential customers and clients.
Google’s Keyword Planner tool is a great place to start with selecting keywords. But how do you evaluate their effectiveness for your website and make adjustments as needed?
With Google Analytics, you can examine the organic traffic for your website and see which search keywords lead people to your website!
Then, you can see how long each visitor stayed on your website after using specific terms—that way, you’ll know if that keyword is a good one. For example, someone clicking off right away probably wasn’t looking for what you have to offer. On the other hand, someone who browses for a few minutes is much more likely to end up converting.
Being able to evaluate your keywords is one of the best benefits of Google Analytics.
See How Engaging Your Website Content Is
By evaluating your keywords, you’re able to see that you’re targeting the right audience with the right search phrases. Next, you need to see whether your actual website content is effective or not!
Your website visitors engage with your content in different ways. With Google Analytics, you can assess what your visitors do after landing on your website, how long they stay, and what they click most.
The goal is to have your visitors stay on your website for a period of time, browse through pages and services, and even take some action. Whether that’s filling out a contact form or making a purchase, you need clear calls to action throughout your website to direct visitors to where they should be.
Especially if you’re creating blog content to drive organic traffic, you can see what’s really working and replicate it in the future.
Learn More About Your Traffic and Audience
One of the most important benefits of Google Analytics is clear insights into who your audience is and where visitors are coming from.
As an online business owner or service provider, you likely target people from a number of demographics! This gives you an exciting opportunity to reach a wider audience.
But how do you know if you’re even targeting the right audience? And how can you tailor your content to reflect your current audience?
Google Analytics is the answer.
You can tailor your keywords to reflect audience location, demographics, and other information. Even better, you can use your metrics data to make your website content more engaging for your audience!
It’s also a wise choice to fully understand your audience if you’re considering paid advertising campaigns in the future.
You Can Build Your Own Custom Dashboards
Google Analytics can seem a little confusing at first because there’s just so much information to look at! But really, the amount of information you can get (all for free!) is one of the biggest benefits of Google Analytics.
One of the downfalls, however, is that the reporting is actually confusing. Enter the companion tool – Google Data Studio!
Another free tool in the Google Marketing Suite, Google Data Studio allows you to build custom reports that are easy to build AND read.
Inside these custom dashboards, you can set up preferences and only see the data that you actually want to see. That means you can filter out the information you won’t use and only focus on what matters most for your business and goals.
Sounds amazing, right? You don’t even have to fully understand Google Analytics to set these up.
I’ve created Google Data Studio dashboards you can implement in your own business easily and quickly—with incredible results.
If you’d like to use data to know exactly what you need to do inside your business, my Traffic Insights Dashboard is the perfect easy solution! It’s the easiest, most cost-effective way to transform paralyzing confusion into a laser-focused strategy for effective marketing that actually works… without digging through pages of hard to understand reports inside Google Analytics.
On the other hand, if you’re interested in maximizing the power of organic search traffic, try my Organic Search Insights Dashboard. You’ll be able to uplevel your content with the right pieces of data at your fingertips.
Figure Out If You Need To Edit Your Calls-To-Action
We’ve already touched on how important it is to direct your visitors with calls to action. But one of the benefits of Google Analytics is how it lets you evaluate those CTAs!
Google Analytics lets you see how many visitors you have, and how many are actually taking whatever your desired action is. Whether that’s downloading a lead magnet or setting up a discovery call, you need strong CTAs to steer people in the right direction.
With Google Analytics, you can see whether your current CTAs and copy are working well.
If lots of your website visitors don’t take the desired action (or take random actions that you didn’t instruct), you need to adjust your CTAs. If your visitors are taking the right action, you can replicate those effective calls to action in other spots on your website.
Regularly checking in on your website traffic and how visitors navigate through your website helps you stay on top of your CTAs.
Use Your Metrics To Set Clear, Achievable Goals
Another one of the best benefits of Google Analytics is the goals feature! With this feature, you can set up goals specific to your business and monitor metrics to track their success.
You can set up individual goals to track things like lead magnet downloads, email list sign-ups, and discovery call appointments. To do this, you’ll need to set the goal type and then monitor that goal consistently. You can use a “URL destination” and paste in the link for that desired action.
From there, you can adjust your copy, CTAs, navigation, and other strategies to try and improve those metrics!
There are so many benefits of Google Analytics for every online business owner! Learning to use this powerful tool will change your business for the better. You don’t have to navigate this huge platform on your own—I’m here to support you!
Implementing an Organic Search Dashboard in Google Analytics will help you take advantage of its benefits with less stress.
Check out our other posts on how Google Analytics can help grow your business!