As a marketing measurement expert, the most common question I hear from people is “what should I measure?”

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Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions. She was also the COO at Funnel Gorgeous for over a year before leaving to focus on her own business. 

She recently left her senior strategy role at a Fortune 5 company where she had 6 roles in just 7 years. While in that role, in just 2 years she built a productivity blog that reached over 2 million pageviews per year, which she went on to sell.

In every role she’s had or every company she’s owned, one thing has been consistent: she leverages data to achieve success as quickly as possible.

Now, she helps her students and clients use data to remove guesswork from their businesses so that they can be more profitable.