Organic traffic is one of the most powerful factors to focus on in your online business. While paid advertising has its benefits, organic search remains one of the most prominent drivers of both traffic and revenue.
Taking advantage of search traffic is a great way to increase your revenue over time. But figuring out how to actually maximize your organic traffic isn’t the easiest.
How To Boost Organic Traffic To Your Website
If you’re ready to focus on driving organic traffic to your website, these strategies are going to help! Organic traffic really is powerful in shaping possible conversions.
Here are four steps you can take to boost your organic search traffic and get better results for your online business.
1. Evaluate and Fix Content That Isn’t Optimized
When certain content on your website isn’t performing, it’s time to re-evaluate. Use your metrics to see what content is performing the best (and which isn’t ranking at all). Google Analytics is an easy, free way to find this information.
It’s important to adjust or delete non-performing content. Search engines “crawl” your website to look for keywords and value. This is how Google and other search engines decide what to rank in search results.
If you have tons of non-performing content, search engines may crawl these pieces of content and abandon your website before getting to your best content. That’s why it’s so important to identify and eliminate non-performing content.
When you do this, search engines will have more of a crawling budget to look through your most important website content. Then, your content and website will rank higher in search results, landing you more organic traffic!
How To Do This
Now that you know why evaluating and fixing your non-performing content is important, let’s talk about how to actually do it.
First, you’ll want to figure out what content on your website is doing the best. To do this, you’ll need to examine metrics like backlinks, ranking keywords, traffic, and conversions. And the best way to track your best-performing content is to run a content audit!
Here’s how to audit your content:
- Inventory your target keywords and related content
- Use Google Analytics’ Search Console feature to see what keywords are driving organic traffic to your website
- Examine pieces of content to identify errors like broken links, dead-end pages, and duplicate content
- Make sure to consider relevance and timeliness along with the quality of content
Then, when you’ve identified high- and low-performing content, it’s time to take some next steps. With low-performing content, you’ll want to make strategic changes to improve their chances of showing up in search results.
Start by optimizing meta tags, headings, and image attributes to contain SEO keywords. Depending on the type of website platform you’re on, you may be able to install and use a convenient SEO plugin that tells you exactly what to improve.
Then, redirect any traffic from a low-converting page to a relevant, higher-converting one. This helps you keep organic traffic visitors on your website, without having to majorly edit your old content.
You can also set up canonical redirects, which let search engines know which version of similar pieces of content to prioritize while crawling your website.
Make sure to re-audit your metrics at least quarterly to re-optimize your pages and fix any big issues.
2. Start Writing and Publishing SEO-Focused Blog Posts
Creating SEO-optimized blog posts is one of the best ways to increase your organic traffic. With blog posts, you’re able to rank for a number of diverse keywords within your niche. Plus, you build your authority as an expert in your niche with valuable, informative content.
The biggest piece of the puzzle in driving organic traffic through blogging is creating content that actually answers user questions. As people use keywords to search for content, they’ll quickly gauge that content to see if it’s relevant and valuable. If not, they’ll move to another search result.
Your blogging strategy should focus on education over specific promotions.
While you’re welcome to link products or services, you should focus primarily on educating your audience on something relevant to your niche.
Remember, blogging is a long-term organic traffic strategy. It’s not a quick-win strategy.
To create blog posts, you’ll first need to do keyword research. The best keywords have high volumes of traffic and a low difficulty score. There are lots of free tools, like UberSuggest, online to help you do this.
Once you find relevant keywords, you’ll plan your content and start consistently publishing high-quality, relevant content. Or, you can always outsource blog writing if it seems like an overwhelming set of extra work!
3. Strategically Research Keywords To Optimize Searchability
We’ve mentioned keywords a few times, but forming a phenomenal keyword strategy is absolutely essential to boosting organic traffic.
You need to do keyword research regularly in order to stay timely, relevant, and informed. As you launch new products, services, or courses, you’ll open yourself up to even more keywords. And new keywords emerge all the time!
When you identify new keywords and constantly update your content strategy, you’ll help grow your organic traffic and your brand visibility. It’s a win-win.
As previously mentioned, make sure to seek out the supreme high-traffic, low-competition keywords for the best results.
But you should also take one extra step for the best organic traffic results. Google your keywords and see what type of content shows up—this is called search intent mapping. You want keywords that align with the right search intention to increase the chance of conversions.
4. Track Metrics Like Click-Through Rate
All of the organic traffic strategies we’ve mentioned so far focus on landing you higher in search results. But this is just the beginning of improving your organic search traffic!
You also need to focus on conversions. That’s why it’s important to consistently track and evaluate click-through rate (CTR). With CTR optimization, you’ll entice visitors from other websites to click on your website, which boosts your organic traffic. But you’ll also earn higher prioritization in search results because Google and other search engines love seeing a high CTR!
Your metrics matter in every area of your business. Make sure to regularly track click-through rate so that you can work to improve it (and thus drive your organic traffic through the roof).
Organic traffic really is one of the most powerful traffic sources for any online business. No matter your niche, taking proactive steps to boost your organic traffic is an amazing way to grow your revenue. Maximize the power of organic traffic in your business now with our Organic Search Dashboard!
To learn more on how you can use Google Analytics to help boost organic and paid traffic check out these post: