Getting conversions is the goal of most websites. Realistically, if two out of every hundred visitors to your site become a customer, you’re doing well. Try out some of these conversion optimization strategies on your sales page to get a boost!
Strategies to Boost Conversions On Your Sales Page
Your sales page has one main goal: to convert to a sale.
In order to improve your conversion rates (and therefore get more sales!), you’re going to need to know what’s going on with your site. Monitoring your metrics will help you understand what’s happening now and figure out how to improve it. And if you are unsure where to even start in Google Analytics check out our basics workshop.
If you’re not getting the conversions you want, try implementing some of these strategies.
Create a Pop-Up On Your Website
Most website conversion rates are between 2% and 3%. Boosting your conversion rate is possible….and pop-ups are a good starting point!
You can boost your pop-up conversion rate by implementing these changes:
- Try out several different offers (premium content, freebies, other products). Once you find the one that works best, stick with it!
- People get annoyed when a pop-up appears as soon as they enter the site. Try putting a 30-second delay timer on your pop-up.
- Make the pop-up easy to close.
- Make sure your pop-up only appears once per user. Most pop-up tools will let you set a cookie that does this.
If you put all of these tips into action, you’ll easily get way more conversions!
Remove Any Unnecessary Fields From Opt-In Forms & Sign-Ups
Think like a consumer. If a form has WAY too many required fields, you’ll probably just close the tab. Asking for too much effort up-front will ruin your conversion rate!
On opt-in forms and sign-ups, only ask for the information you really need. Remove everything else.
That said, make sure you are getting all the information you need. If your lead info doesn’t include the information you need to follow up, all those signups aren’t likely to convert.
You have to strike a balance that gets you the critical information without overwhelming the lead.
Make Sure to Add Testimonials To Your Sales Page
People absolutely rely on the input of others when it comes to purchasing a product or service. You want to know that other people have had a good experience before making the leap.
Testimonials are the perfect way to encourage your audience to buy. They can hear from others who have loved your product or service.
Make testimonials easy to find. Include them on your sales page, even if you have them in other places, too!
Keep Your Sales Page Clean and Prioritize What Matters
Webpages that have a lot going on are distracting and difficult to navigate. Your sales page should be concise, easy to navigate, and clear.
Don’t add unnecessary information. Tell your visitors what they need to know, and then stop writing.
You can make the navigation process easier for your audience by including these on your page:
- Headline and subheadings
- Features and benefits
- Testimonials and reviews
- Visuals with context
Consider adding some extras to your sales page, like a live chat box or social media. Just don’t go too crazy…you don’t want any distractions keeping your audience from focusing on your offer.
Make The First Step On Your Sales Page Super Simple
The desire to finish whatever you start is a natural part of human psychology.
So you want them to start! You can encourage this by making the first step of your offer really really easy to do.
For example, instead of requiring your audience to fill out a whole form, just get their email. You can pass the rest of the form onto your new lead. Even if they don’t fill it out, you’ll be able to keep in touch.
The easier the first step is, the higher the chance of your visitors converting.
Write Stronger CTA Copy
Having generic CTAs on your sales page isn’t the best way to get good conversion rates. Improving them will only take a few minutes!
Instead of a CTA that says “Sign up” or “Start Trial,” really get your visitor’s attention.
CTAs that start with the word “Yes” make your offer seem positive. “Yes, I want (your offer)!” is a much more effective CTA that you can use right now.
Consider Offering a Money-Back Guarantee
Consumers don’t like risk. They would rather avoid purchasing than risk getting something that’s not what they paid for.
You can ease that fear of risk by offering a money-back guarantee.
In addition to increasing your conversion rate, your money-back guarantee builds trust. The consumers feel secure that you have faith in your product.
Use Metrics Tracking to Evaluate Conversions & Strategize Improvements
Google Analytics is the best sidekick you could have when you want to boost your conversion rate. It gives you so much analytics data to work with.
When you’re tracking your metrics regularly, you can identify conversion issues right away. Once you know there’s a problem, you can easily find its source. Instead of wasting valuable time struggling to figure out what’s going on, open up Google Analytics or check out our shop for our selection of easy-to-read dashboards.
Monitoring your metrics also helps you strategize improvements. Let’s look at conversions as an example.
When are your conversions happening? At what point in your funnel are your visitors dropping off? Do you have these answers?
To learn what numbers are actually important to measure in your funnel, how to measure and understand them, and then how to pull it all together in a way that tells a story to make smarter business decisions check out Measure & Maximize.
This information can help you make decisions based on your user’s behavior. Use the data you have at your fingertips instead of guessing.
Split Test Your Sales Page and Evaluate Results
Split (or A/B) tests are a common method for improving your sales page. You basically test two or more versions of your website to see which one performs better. Split tests come into play when you think a certain aspect of your marketing isn’t working as well as it could.
Like in any experiment, you start with a control. That’s probably the original version of your sales page. Then you make a modified version.
Typically, you only modify specific elements of your sales page. Smaller changes give you more specific results.
You want to find out which version performs better by getting more conversions. To do this, you direct half of your traffic to each page.
Then, you’ll be able to figure out which version of the page converts better and stick to that one moving forward!
All of the traffic in the world isn’t helpful if it isn’t converting. You want your visitors to turn into customers.
If you’re not trying out these strategies on your sales page, you’re missing out on possible conversions. Give these a go and see how your conversion rates increase.
Boost your traffic before boosting your conversions! Grab my Organic Search Dashboard to start driving organic search traffic now.
Check out these other posts for boosting and measuring conversions: