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Measurement Marketing

Having access to real-time metrics will impact your business and give you more results by helping you make data-driven decisions. This helps you:

  • Figure out where your profitability is (and isn’t) and align your efforts accordingly
  • Know where you need to tweak things to make more money or reduce expenses
  • Know where to capitalize on things (such as putting ad spend behind something)
  • Know more about the audience you are attracting so you can use that information to attract more like them

This is an investment that you’ll reap the benefit of from years to come!

How it works

We can create custom dashboards, reports for you to use with clients, eCommerce setup, and more! Or get a full measurement marketing audit and implementation following our 3-part process: 

  1. Plan: We will assess where your business is currently, identify what questions need to be answered, and create a plan to measure the whole business.
  2. Setup: We will put together systems and any required integrations to collect the appropriate data and ensure we can get answers to the questions we’ve identified.
  3. Report: We will recommend key performance indicators (KPI’s) to track and create dashboards and/or reports that present the data in a way that provides actionable insights.
We would also provide training on things you need to know for any ongoing maintenance (if interested, we do offer ongoing support in a separate package).

Let’s focus on the things that will move your business forward.